This is a Spotify retrospective/conceptual campaign project designed to enhance user personalisation and encourage a sensory and emotional connection to your most loved music genre.
Introducing ‘Let’s Groove’ an illustrative retrospective project that brings a compelling addition to your music personalisation. The new experience brings together that contagious curiosity when songs encourage you to groove with your headphones on all night-long. Your love for embracing life through the joy and melody of music is represented by creating an illustrated musical persona that fits perfectly with your most-listened-to (genre) and grooviest taste.
Software Platforms: Adobe Photoshop, Blender, Adobe After Effects, Procreate
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/1275c039-3014-441d-8406-7bae3e3cf10d_rw_3840.jpg?h=bf1db369e89a9c7227061bd7bbdbe39b)
Below is the final Spotify Groove video campaign:
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/37d1887f-7da6-42ce-92b3-5f0ffd92a00d_rw_3840.jpg?h=ea800d107d41bed44faf317a77815bcb)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/0af63703-ab5d-4f3e-9537-93a1f558ccf5_rw_3840.jpg?h=dc265ae212345c47b12d627f8874f0c2)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/447bd1ce-a452-4914-8600-986500ca687a_rw_3840.jpg?h=a0712839e8c464538647e842d4dac5ef)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/b714a8eb-9d56-437d-8474-db24fec692f0_rw_3840.jpg?h=a1d30bee69e0dbd06878d1785065fbf5)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/7e2cd301-9632-43e1-be8e-f132ba7be3b6_rw_3840.jpg?h=0b6dc7925fd1b99b4230b3b43c05ae9f)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/fc5e3288-29fe-485e-b3f2-581d1dd500b1_rw_3840.jpg?h=84db6606f7a8f8ded21ce71f5ac0e052)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/730c2d29-4a0f-4f4c-b8e8-3a839fab1692_rw_3840.jpg?h=35e6a2dd01dbea15182ce23acb41c203)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/7f228868-7dbe-4cb9-8008-a37913ca5f63_rw_3840.jpg?h=5e1c2be53eeea586d9e03dea827a7d69)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/6b370820-1f94-46a5-adf9-c74e69c76662_rw_3840.jpg?h=7b7f080cf1fd389651a2318417f2e47f)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/0e1421c3-3aac-472e-8f26-84e137459f72_rw_3840.jpg?h=78232cf52282b72579007e9f74a4cd9d)