This is my D&AD Video Submission for the 2024 Adobe Express Brief (7 weeks project):
The core deliverable for the D&AD Blood Awards is a presentation video which outlines a storytelling perspective of using Adobe Express as a go-to-tool for Generation Z creatives.
The lack of storytelling is acknowledged in Adobe Express campaigns, therefore I combined the perspective of an upcoming musician (Maya) as the embodiment of all Generation Z who consider passion and hobbies the main drive to creativity with inspired Adobe’s known ‘tutorial-style’ concept campaigns on how generation Z creatives can create endless designs through Adobe Express software.
Through intensive research, I have acknowledged the new outputs for Generation Z’s main drive for creativity which is social media (Tiktok, Instagram, Youtube), and I have applied my new skill of 3D animation, motion graphics and illustration to outline this storytelling deliverable of how Adobe Express can be the main creative source to create social media content and express the passion for creativity.
Software Platforms: Adobe Photoshop, Blender, Adobe After Effects, Procreate
Below is the final award-winning Adobe Campaign: Meet Maya
Below is the final award-winning Adobe Campaign Video: Meet Maya
