My Role:
SIRPLUS Fashion Marketing and Social Media Assistant - September 2022 - September 2023
SIRPLUS is a contemporary menswear brand that originated in the heart of London. Henry Hales founded the high-street fashion brand in 2010 with his vision of upcycling high-quality surplus material from factories and merchants across Europe into purposeful luxury menswear garments.
My role encompassed 3 primary areas that intersected throughout my placement year:
1. Social media responsibilities: overseeing design elements for social media, online newsletter, and website blog. To stimulate online engagement and enhance the brand’s digital presence crafting professional layout designs.
2. Photoshoot responsibilities: planning photoshoots for seasonal collections. The imagery will be used in promotional assets, inc. in-store posters, social media posts, and website. Assisting research, mood board creation, model selection, and overall execution of photoshoots.
3. E-commerce responsibilities: ensuring a streamlined website and satisfying user experience through aspects of online business. How SIRPLUS interacts with its customers through ad designs, a/b testing, and tracking click rates on social media and website pages.
Software Platforms: Adobe Creative Suite, Klaviyo, Bloggle, Shopify, META business account manager
Below are my evidenced social media design responsibilities and outcomes:
Below is a A/W 2022 collection of Instagram Story layout designs created using Adobe Photoshop and image assets from attended, directed and e-commerce photoshoots:
Below are my evidenced fashion winter campaign (The Cosy Cotswold Countryside) direction and still-life:
Below are my evidenced SIRPLUS gifting product still-life outcomes and creative direction (Bringing Joy and Comfort to SIRPLUS Christmas gifting):
Below is my self-directed SS23 product still life for the launch of the upcoming collection:
Below is a collection of newsletter and journal/blog post marketing design responsibilities and copywriting. Features include SIRPLUS' S/S 23 collection and the 'Not your average suit' series of collaborated artists and sustainable creators that represent the brand's image which I was assigned the responsibility of reaching out, monitoring the campaign photoshoots and producing the design assets.
Featured in: https://sirplus.co.uk/blogs/journal?page=1
Mecko Mendez - Valdana Vintage
Hugo Worsley - Founder of AllDay Goods
Ronaldo Wiltshire - Motions of Clay
Below is my series of In-house Marketing Social Media Advertising Designs of SIRPLUS' SS23 Collection
Other creative design and marketing assets at SIRPLUS
Gift card thank you note 2023
Gift Card 2023
Merchandising - Marylebone
