This is a Spotify retrospective/conceptual campaign project designed to enhance user personalisation and encourage a sensory and emotional connection to your most loved music genre.
Introducing ‘Let’s Groove’ an illustrative retrospective project that brings a compelling addition to your music personalisation. The new experience brings together that contagious curiosity when songs encourage you to groove with your headphones on all night-long. Your love for embracing life through the joy and melody of music is represented by creating an illustrated musical persona that fits perfectly with your most-listened-to (genre) and grooviest taste.
Software Platforms: Adobe Photoshop, Blender, Adobe After Effects, Procreate
Below is the final Spotify Groove video campaign:
