This is a group book publication project named: Cautionary Tales. This is also combined with my personal project of creating a branding packaging bundle for this book.
Brief: We are tasked to create the whole book publication (cover, illustration, layout, typography) for 5 chapters of the book (28 pages in total) The original book was designed for children in the 1900s, however, our target audience is adults.
My group: Lex Bedeser: Co-Art director, Cover, Main Layout, Illustrator, Inking, Typography. Meghana Vylur: Art Director, layout, inking print production. Ben Yau: Typography, layout. Ramone Croft: Illustrator, Inking. Kareena Jenner: Illustrator
Our Creative Thinking: Our concept involved the theme of nostalgia in a comic illustrative style (inspired by 20th Century Beano comics) and a Scrapbook layout style and cover. Our adult audiences can reflect on both as it would spark back to their childhood - A reflection of nostalgia. My role involves creating the cover from scratch, applying the theme of scrapbook and creating frames for the created illustrations (created by Me, Kareena and Ramone). I have also created all layout concepts with additional patterns and illustrations that forward both styles.
My Creative Thinking: I forward this outcome towards my own personal project, creating a branding packaging for clients to purchase as a collection. This involves: the packaging box, stickers, diary, stationery notes etc. I have also created animated gifs to represent the book in a unique visual construct.
Cautionary Tales is a book by Hilaire Belloc relating to a collection of graphic poems showcasing a satirical representation of children doing naughty and disgustful actions, leading to consequences, and highlighting the morals of each story:
Software Used: Adobe Illustrator, InDesign, Photoshop, After Effects (for small video animations), procreate
(Below) The bundle packaging design I have created with the book design:
(Below) Represents my book cover illustration for our group project in full-page A4 landscape:
(Below) Represents a few of my favourite book pages created by our group:
(Below) Is included in my personal project outside my brief, It represents a new visual design with three selected pages animated:
Development of Cover
Layout concept pages
First Draft
Sketches for character design
full page cover illustration
Above is a selection of Our group draft ideas, spot illustrative concepts, book cover development process, and layout thumbnails - Our theme chosen by our group: Nostalgia based on a scrapbook layout, a typewriter font Courier, and a 90s comic style.
For my personal project of creating a brand packaging bundle for adults purchasing this book, I wanted to keep the theme consistent. The selection of products, layout and mock-ups were based on stationary sets that accompany the 'scrapbook' style.