This is a joint 4 week University group book publication project named: Cautionary Tales. This is also combined with my own personal project of creating a branding packaging bundle for this book.
Brief: We are tasked to create the whole book publication (cover, illustration, layout, typography) for 5 chapters of the book (28 pages in total) The original book is designed for children in the 1900s, however our BRIEF indicates our target audience directed to adults.
My group: Lex Bedeser: Co-Art director, Cover, Main Layout, Illustrator, Inking, Typography. Meghana Vylur: Art Director, layout, inking print production. Ben Yau: Typography, layout. Ramone Croft: Illustrator, Inking. Kareena Jenner: Illustrator
Our Creative Thinking: Our concept involved the theme of nostalgia in a comic illustrative style (inspired by 20th Century Beano comics) and a Scrapbook layout style and cover- our adult audiences can reflect on both as it would spark back to their childhood - Reflection of nostalgia. My role involves creating the cover from scratch, applying the theme of scrapbook and creating frames for the created illustrations (created by Me, Kareena and Ramone). I have also created all layout concepts with additional patterns and illustrations that forwards both styles.
My Creative Thinking: I forward this outcome towards my own personal project, creating a branding packaging for clients to purchase as a collection. This involves: the packaging box, stickers, diary, stationary notes etc. I have also created animated gifs to represent the book in a unique visual construct.
Cautionary Tales? is a book by Hilaire Belloc relating to a collection of graphic poems showcasing a satire representation of children doing naughty and disgustful actions, leading to consequences (such as death), and highlighting the morals of each story:
Software Used: Adobe illustrator, InDesign, Photoshop, After Effects (for small video animations), procreate
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/6838689d-39ef-4f52-8d1a-816e2abdccae_rw_1920.jpg?h=45aec54680c4ede1914fdfde67aec7d9)
(Below) The bundle packaging design I have created with the book design:
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/5eb5ad80-1315-4a5f-a863-052943d7a470_rw_3840.jpg?h=5b24f623ba895670b95fb64f60124b3d)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/749b9b95-1530-46c2-b7d5-45d735e5044e_rw_3840.jpg?h=faecbbe1fb272819f71a3ba78849cc18)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/0555c873-ba07-4a14-bdfd-e74600c19f01_rw_3840.jpg?h=7943f4f5ff9804bd5360ddb34c108165)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/ac372b57-57fc-413f-81c7-c03e3b1a2f6d_rw_1920.jpg?h=0a4a259ac105a1556b7bfca944c2bb27)
(Below) Represents my book cover illustration for our group project in full-page A4 landscape:
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/be6a62f6-9894-4a54-86d4-18c0b9eeef5e_rw_1920.jpg?h=7b989d6bd333e1c20b9dfc457dab7906)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/b0f7f642-df2e-426e-943f-c449c7c09381_rw_1920.jpg?h=2555fd5fffc6f183bd9a66c0defa814b)
(Below) Represents a few of my favourite book pages created by our group:
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/2f967723-52af-4e24-b64e-9883a101f87a_rw_1920.jpg?h=e542a09c6ff031055fc19e62e23e8c1a)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/bc8ca7c6-38bd-4ab6-99b5-05d88445a1cc_rw_1920.jpg?h=f32cd4de04d3442fe91be62a6b016bdf)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/66f7294e-32c8-4c64-81df-fa9fc835739d_rw_1920.jpg?h=75a2ad4581f8f7eb203b34bd91c5eac6)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/4a5d502e-0095-40b8-ade6-de4f001965a0_rw_1920.jpg?h=4defa3080b6e40818e33a5447886ef0b)
![](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/e5254fea-5433-4f12-95f0-c1f36e418047_rw_1920.jpg?h=64f278630c6265869b83718615515284)
(Below) Is included in my personal project outside my brief, It represents a new visual design with three selected pages animated:
Development of Cover
Layout concept pages
First Draft
Sketches for character design
![full page cover illustration](https://cdn.myportfolio.com/60cd3457-d630-4d91-8afd-6e6ca59544f5/c096e005-d916-415f-8e31-5d59084da405_rw_1920.jpg?h=4cb6b8f7ecaa1a9e2d6f14584dda81f9)
full page cover illustration
Above is a selection of Our group draft ideas, spot illustrative concepts, book cover development process, and layout thumbnails - Our theme chosen by our group: Nostalgia based on a scrapbook layout, a typewriter font Courier, and a 90s cartoon comic style.
For my personal project of creating a brand packaging bundle for adults purchasing this book, I wanted to keep the theme consistent. The selection of products, layout and mock-ups were based on stationary sets that accompany the 'scrapbook' style.